The UK Betting and Gaming Council (BGC) is asking football clubs to refrain from discussing and promoting gambling on their social media sites in as part of an effort to avoid triggering problem gamblers. It’s move that may seem extreme to the layman, but will likely help keep UK gambling operators a step ahead of UK gambling regulators.
Guidelines for how football clubs should handle discussions of gambling were sent out by the BGC late last week and utilize a plea from 50 former gambling addicts to make the case. They pointed out that seeing their favorite club site promoting gambling caused them “distress” and “encouraged” them to place wagers.
As an effort to avoid these triggering moments, the BGC is recommending that football clubs refrain from promoting gambling operators or bonus offers and their “organic tweets”. This is a nod to the reality that gambling offers are ubiquitous on social media and that no one is really more than a click or two away from them on the internet anyways.
BGC officials sent a letter detailing the new code of conduct to 11 football clubs, as well as to social media operators.
In a statement reported on by SBC News, Brigid Simmonds OBE, Chairman of the BGC described the importance of the new standards saying, “Our members rightly have a zero tolerance approach to gambling by under-18s, so as an industry we are understandably concerned that children may be exposed to betting adverts on social media platforms. Our new guidelines make clear the standards expected of football clubs when they post gambling promotions on social media, and I look forward to them being put into practice as soon as possible.”
The BGC guidelines are not legally binding, but members of the BGC who wish to remain in good standing are expected to abide by them.
The post BGC ices gambling talk on football social media sites appeared first on .
With millions of Americans out of work, the first sign of a recovery has to be in new jobs coming on the market. The tribal gaming industry is doing its part, with several operators posting new jobs in the past few weeks.Seneca Gaming Corporation has lots of jobs available at the Seneca Niagara Resort & Casino in Niagara Falls and Seneca Buffalo Creek Casino in downtown Buffalo. The operator will be hosting a job fair for open positions on February 25 between 10:00am and 6:00pm.“Even with the changes and challenges everyone has gone through over the past year, Seneca Gaming Corporation has remained one of the largest employers in Western New York, and we are excited to be growing our team across a variety of departments,” said Meghan Smith, Seneca Gaming Corporation’s vice president of human resources. “We truly believe that the time we spend at work should be rewarding, fulfilling and fun. That’s how we approach our jobs every day. If people are looking an opportunity in that type of environment, we are ready to talk to them.”Attendees can check out what’s on offer in person or virtually, but should be ready for an interview at a moment’s notice.On the other side of the country, the San Manuel Band of Mission Indians are also on the look out for fresh talent. That operator has more than 500 jobs to fill, with as many as 2000 coming for the rest of the year. They’ll be having their virtual career fair on February 18 from 9:00am to 4:00pm.“The expansion of San Manuel will offer an economic boost to the local job market at a time when it is really needed,” said Brigitte Saria, Chief People and Infrastructure Officer. “Our efforts to boost the local economy are guided by our commitment to ensuring our employment process and work environment follow leading health and safety standards.”The Chukchansi Gold Resort and Casino in Coarsegold, California are also hiring. The tribe is looking for 50 full-time and part-time positions, and will have a job fair on February 23 from 10:00am to 1:00pm.Add those jobs to the 150 that Oneida Nation Enterprises were offering as of last week, and there’s a lot to be hopeful for about the future of the economy, and particularly that of tribal gaming.Connecticut tribes close to new dealGovernor Ned Lamont wants sports betting in his state, and he needs a new deal with the tribes to get it done. He used his budget address to emphasize the push:“My administration has been in active negotiations with our tribal partners to bring the state’s gaming economy into the digital age. And I am submitting legislation which reflects what I believe to be the best bet in ending this stalemate of inaction in a way which is in the best interest [of] the entire state.”Construction resumes at Four WindsThe Pokagon Band of Potawatomi Indians’ contractor recently resumed building a hotel at Four Winds South Bend Casino. Construction slowed down significantly due to Covid-19.The new 23-story hotel was originally due to be completed this year. But with construction crews only working on the foundation now after a 10-month delay, maybe 2022 seems more accurate.
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We recap some stories you may have missed including a huge PKO event and how much of himself is Landon Tice playing for?
KidPoker vs the Poker Brat?
We hinted at it last week and now it seems confirmed that Daniel Negreanu and Phil Hellmuth will play heads-up.
Given both men are traditionally live players it seems inevitable that it will be face to face and streamed on PokerGO.
The early betting markets have suggested Hellmuth is the favourite, which seems ludicrous given how much Negreanu improved in his heads-up challenge against Doug Polk.
Happy to play anyone on @PokerGo App’s “High Stakes Duel.” Looks like they are bringing me the GREAT Daniel Negreanu @RealKidPoker, the guy that studied heads up for months w coaches I respect, so be it. It will be a great challenge for me! Hoping I don’t look like THIS photo!! pic.twitter.com/EpE1BqRMWP
— phil_hellmuth (@phil_hellmuth) February 13, 2021
Tice has skin in the game
The other big heads-up match in the works is Landon Tice vs Bill Perkins, and it has been the subject of a lot of debate this last week.
Namely, how much does the poker wunderkind Landon Tice have invested in himself? Rumours circulated that he is playing for just 10% of himself in this challenge where he is already paying Bill Perkins $720,000 to play.
Tice confirmed that he has sold a lot of action for this event but while his percentage is low, it still means he has a lot of his net worth on the line:
Let me make something clear that I’m sure everyone cares about regarding my challenge with @bp22 I’m selling a lot of action for it. A lot.I’m not rolled to battle at nosebleeds. However, I am putting a very large amount of my relative net worth on myself winning it.
— Landon (@LandonTice) February 11, 2021
MicroMillions the biggest PKO ever?
The MicroMillions Main Event was a PKO for the first time in its history and it (probably) automatically became the biggest field ever for a progressive knockout tournament.
49,487 entries for the $22 Main Event, which was not quite enough to hit the $1 million guarantee.
It did lead to one player bagging almost $60,000 for their troubles including $18,651.13 in bounties alone:
The final table
Table stakes only
OK, so this week’s meme classic from Reddit beats all those ‘toilet roll poker home game’ jokes from last year:
When Polaks Play Poker from r/poker
Will we see Hellmuth vs Negreanu heads-up? Let us know in the comments:
Barry Carter is the editor of PokerStrategy.com and the co-author of The Mental Game of Poker 1 & 2, Poker Satellite Strategy and PKO Poker Strategy
Being a professional poker player is a daring as well as exciting decision. If you’re successful at the game and want to quit your day job to become a poker pro, it’s an enticing opportunity. However, be warned: Poker strategies and rules are difficult to work, that isn’t for everyone. If you consider taking a risk to become a professional poker player, you should please ensure that it is an educated choice.
Here are some pros of becoming a professional poker player that might encourage you to take the next step!
Professionally Pursuing What You Love
One of the most prevalent desires in the world is to do something that you love professionally. For anyone in the poker community saying that there’s profit in this, they’re certainly not doing it only for the money. They love the game and have passion for it. For those who don’t have that, must understand that it is a skill game and requires practice to get better. This is what encourages them to put in the research time required to excel and achieve success through the downtrends.
Also Read: Advantages of Becoming a Professional at Poker
Self Determination And Versatility
Poker players set their own schedules which is a great thing for any professional in any field of work or sport. To stave off poker exhaustion and keep you going, getting this independence will go a long time away. Also, you’ll only be accessible to yourself. Versatility is something that is quite limited in a number of professions nowadays and there’s nothing quite like poker tournaments when it comes to versatility. That’s not to suggest, of course, that it’ll be straightforward. The assumption is that when you do so, no-one will be blowing down your neck.
Earning Big Money
There is still a lot of profit to be gained by playing online poker if you can achieve a high level of experience. In terms of rake and playing rewards, there have been a few improvements in the market in recent years that have limited online poker’s profitability, but it is still possible to obtain a decent income playing poker game. Getting in and getting out of micro stakes is one of the greatest obstacles facing emerging online pros these days. In present-day games, the high rake and low rakeback eat away at the winnings of a micro stakes player, making it difficult for them to achieve a good score overall.
On the other hand, live poker has been and is likely still a highly lucrative enterprise for professional players. The live player average is much lower than the online player estimate. This may be because, in casinos, live poker is practiced and thus encourages individuals who play poker to bargain instead of because they are successful at it. Or it could be because of live poker’s social aspect. It’s a mix of both, perhaps.
For more interesting articles about poker or poker news, keep reading PokerShots!
This week, the Town Council of Branford, Florida banned the operations of establishments allowing any type of online gambling, including online gaming machines, sports betting facilities and online casino.
The ordinance passed unanimously and there is no public comment or opposition voiced at a meeting on the matter. Earlier this month the same happened to Marion County where online gambling machines were banned.
According to Town Council President, Ken Saunders, the ban was necessary for the town since it was so small, just a mile radius, and there was no place for online gambling activities.
Another reason behind the decision is that there are many churches and residential areas, such as parks, playgrounds and schools and since the town is so small, there is no way to have protective zones around these facilities. This makes it difficult to keep an online gambling establishment like internet cafes that would allow online gambling and sports betting.
The ordinance says “The Town Council finds it necessary to ban the operation of these establishments for the health, safety, morals and welfare of the community of Branford.”
Donna Hardin, the town clerk of Branford for over 15 years said that the council did not want any kind of online gambling establishments inside the municipal limits.
She added: “Our town is so small we don’t really have any room for it.”
According to her, the town currently did not have any internet cafés and the council wanted to keep it that way.
The ordinance stated that the ban is active for 12 months with an automatic 6-month extension, which could only be stopped or reduced by the council itself.
Hardin said that during the 12-month period, the council would be able to keep a close eye on the problems regarding online gambling in town and later it would evaluate if more actions should be taken.
Marion County Example
According to Hardin, Branford’s council is learning from what happened to Marion County. The ban there was followed by robberies of online gambling machines and establishments in the county.
The Branford vote is a preventive measure to ensure that no such thing could happen to the town.
According to Marc Dunbar and Daniel Russell, who specialize in gambling law, internet cafes are considered to be convenience casinos or adult arcades, which offer online games that are almost identical to slot machines in casinos.
They added that currently Florida has more types of gambling than any other state in the US. Meanwhile, measures should be taken to ensure a safer gambling experience.
The town council does not plan to see any establishments like internet cafes within the borders of Branford. According to Saunders, meanwhile more businesses are built in the town that its citizens are more likely to enjoy.
He added: “Our town is growing, but it’s businesses that everyone can use.”
Source: “Branford bans online gambling establishments”, WUFT, February 15, 2021
Pearl Legend: Hold and Win is a new release which is coming from iSoftBet, a slot machine with a Chinese concentration and utilizing a lot of the designs that are normal for their games. Some of the features included will be familiar to you, as the Hold and Win a part of the title suggests there are a few things which are unique also.You are playing on 5×3 reels with 20 paylines being used each round. Pearl Legend: Hold and Win can deliver top wins of 1,250x the stake but its standard mixes offer maximum of 500x. It has a 96% RTP, while for its huge features there will be Wilds, Pearl scatters, the Pearl Legend Respins, Reel Boosters and regular game modifiers.Betting and Prizes 20 coins are being used and you simply pick their value, in a range of $0.01 to $1. The wagering range coming from this will go from $0.20 to $20.Wins of up to 1,250x the stake can be paid during Respins, which implies that you could leave with $25,000 cash, by utilizing the most extreme wager of $20. Standard wins of up to 500x the stake per spin are delivered during gameplay, utilizing mixes made out of Gold Dragons.A 96% RTP reveals to us that the amount getting back into the pockets of its players is about the same in other slot games.Pearl Legend: Hold and Win Slot Features Anytime you see the Yin Yang image on the reels, it will be joined by the Wild logo, so it will be the substitute which you can use to place along with standard images and get new wins. You can’t have it do likewise for the scatter but that is a standard limitation.There are a few game modifiers which you may use during paid spins. Red Gems will give you 3 to 5 wilds on the reels. Blue Gems will change images into Pearl scatters. There is likewise a Dragon sculpture, which will change Royals to high value images.The Pearls are your scatters and landing at least 5 out of a single spin will take you to the Pearl Legend Respins reward. Both the setting off Pearls and any new ones that go along, will get sticky on the reels. You start with 3 respins but you reset the number on the off chance that you get extra Pearls before the rounds are totally consumed.Pearls may appear during Respins and they can bring certain Boosters, given that you get three that match.Blue Gems: will open up to three extra rows (Reels Boosted).Green Gems: give the Pearl prizes a boost (Values Boosted).Red Gems: gives you 1 extra respin (Spins+ Boosted).Purple Gems: the multiplier goes up as high as 10x (Multiplier Boosted).Theme and Design As far as Chinese themes go, the one from Pearl Legend looks standard. The six images we see are basic in such games, as we’re taking a look at Yin Yang signs for the wilds, a Pearl as scatter alongside premium images with the Dragon, Phoenix Bird, 3 Gold Coins, Frog. The other four base paying images are the ones showing Royals. With everything taken into account, it’s a standard look for such slots. The activity seems, by all accounts, to be put placed in a temple, where we see on the left side a living Dragon holding a pearl in its claws.ConclusionPearl Legend: Hold and Win is definitely not a terrible slot machine, especially as they changed a few things about its major feature, they didn’t just clone the same reward game that every other person is using lately.
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Verified players can continue to play a real-money game, such as Flip & Go and Spin & Gold, for free each and every day.One of the most popular promotions for low stakes players on GGPoker has been further expanded.
During the software update on February 10, the Daily Free Spin promotion changed to Daily Freebie. Furthermore, UK players can now also claim the daily gift for a chance to boost their bankrolls.
All players, both existing and new, just need to have verified accounts and log in each day to claim their gift, which lets plays play real money tournaments—and compete for real money cash prizes.
The update has expanded what is given away. Now, there are Daily Freebie tickets for Flip & Go, the super-successful new format introduced in January 2021. It has also undergone some changes since its launch, with GGPoker increasing the frequency and adjusting the buy-ins as well as the maximum number of stacks for purchase.
“GGPoker is happy to confirm that we’ve relaunched our Daily Free Spin offer as the Daily Freebie; verified players can continue to play a real-money game, such as Flip & Go and Spin & Gold, for free each and every day. All they need to do is log in and claim their daily reward!” said Paul Burke, Head of Public Relations at GGPoker.
“We hope to continue to change up the rewards on offer in the future, giving all players the opportunity to try out GGPoker’s most exciting games, no matter their bankroll.”
For existing players, Daily Freebie is available immediately—just log in and claim.
If you haven’t yet signed up, you can do so today and enjoy the promotion as soon as you have verified your account. You can also take advantage of all of GGPoker’s generous welcome bonuses.
How the GGPoker Daily Freebie Promotion Works
The operator has seen unprecedented growth in 2020 to become one of the leading online poker platforms for tournaments and cash games. GGPoker has achieved that with a plethora of promotions, innovations, and high-profile partnerships. Their continued success has led to a record $7.5 million in promotions given away in February 2021.
One of several promotions for players with smaller bankrolls is the Daily Freebie formerly the Daily Free Spin.
This was launched on September 7, 2020. It has given verified players the opportunity to claim one $0.25 Spin & Gold ticket every day ever since. The free ticket courtesy of GGPoker continues to be available under the new name three times per week—*but this rotates with other ticket types.*
Players can see the next six upcoming Daily Freebies listed under the “My Promo” tab. A new daily gift becomes available after each daily reset at midnight Pacific time. Each ticket will continue to feature an expiration date of 24 hours once the Daily Freebie has been awarded.
The current rotation of Daily Freebie is fixed for the time being. However, GGPoker hopes “to change the daily prizes on a semi-regular basis,” according to Burke. He also hinted at a strong possibility that the Daily Freebie will include the alternative currencies C$ or T$ sometime soon.
Newly included as a prize in the Daily Freebie is a $1 Spin & Gold ticket, which can be claimed once per week. Furthermore, five $0.05 Flip & Go tickets are up for grabs three times per week, giving players the chance at trying the new tournament format free of charge.
As a mixture between a Flipout and regular tournament, Flip & Go was launched on January 12, 2021. However, it only took a few days for the first tweaks to be made. Initially slated to take place once every hour, it was soon increased to once every 30 minutes.
The buy-ins were also adjusted and the lowest available stake was increased to $0.05 with a guarantee of $50. Players can now take a shot at their own leisure three times per week and enter this lowest tier with five stacks thanks to the Daily Freebie.
Upon launch, the Flip & Go featured a maximum of 10 entries for each of the four stakes. However, that number has been adjusted recently and the stacks for purchase are now capped at a maximum of eight. This makes the bonus stacks based on the holdings during the Flipout stage more valuable in comparison.
The overall feedback for the new tournament format has been very positive, as outlined by Burke.
“Players love it! We have been very pleasantly surprised by the positivity seen across almost all feedback, of course not all players are interested in a new game type but those who have tried it have mostly good things to say about Flip & Go. We’ve also received some constructive criticism, which is also valuable.”
Further tweaks to the Flip & Go format may very well possible, as GGPoker is constantly reviewing and optimizing its schedule. One such adjustment was made with the expansion of the popular Daily GGMasters earlier in February.
The changes to the Daily Freebie promotion went live on February 10. All verified GGPoker players in eligible countries can claim their daily gift under the “My Promo” tab after each daily reset.
The entire concept of a “bull market in stocks” makes little sense. Sound crazy? These days, certainly, because we’re always hearing about a perpetual bull market in stocks. Valuations increasingly disconnected from economic reality, asset bubbles in one class or another, armies of speculators moving like zombie hoards descending on the next fad and blowing it up to infinity and beyond, Buzz Lightyear-like.Why is the whole concept of a bull market generally, nonsense? Because if the value of everything is going up simultaneously, then nothing is going up. If everyone is a superhero, nobody is. If, in an imaginary economy, absolutely everything costs, say, $5, (labor, land, capital whatever) and then the next day everything costs $10, then what’s changed? The answer is absolutely nothing.The only thing that matters is relative valuations between asset classes. Let’s divide them into three of the most basic ones. Equities (stocks), bonds (debt), and commodities (consumer goods). If all three are going up in tandem, then there is no “bull market” in anything. If commodities are going up faster than stocks and bonds, you have inflation, or even hyperinflation. Ask anyone in Venezuela whether they care that their stock market is doing great, nominally. They don’t. They’re looking for their next glop of gruel or morsel of moldy bread to survive the day.But if stocks and bonds are rising and consumer goods are static to falling, you have a bull market in financial assets. This is where we are now. And boy are we really hard and deep into it now. Below is the ratio of the S&P 500 to the CRB Commodities Index.And I’ve got news for everyone. This bull market in stocks relative to consumer goods in dollar terms is already over. It ended almost a year ago. On April 20, 2020 to be exact. Red circle blowoff top above. That was when oil crashed to negative $35 a barrel and we all lived in an alternative financial freakhouse universe. But I have more news than that. This entire “bull market” in stocks has been one gigantic illusion from the very beginning. Stocks aren’t going up. They haven’t gone up for 21 years. Money is going down. Here is the graph of stocks relative to the prime monetary commodity, gold, over the same timeframe above.We can see here that from 1990 to 2000, we had a real bull market in stocks. Equities rocketed in gold terms and in terms of consumer goods generally. Everyone felt richer. Portfolios up, expenses down. But since that time, money has been dying at an accelerated pace and the standard of living has fallen.The bull market in stocks over the last 21 years has been an illusion, a tiny echo of the bull that ended at the turn of the century. We have spent the last 21 years trying to reinflate it, but gold has exposed the lie. We are now at the point where the illusion is about to collapse completely. In my view, we have only a few months left until it all hits the fan. Until then, the bubbles will keep coming in staccato frenetic fashion, moving from one asset class to another faster and faster, until we all get so dizzy we can’t follow it anymore. Last week I speculated that maybe the next target for the zombie hoard will be in penny gaming stocks. I was close. It’s in Macau stocks. It may already have started two weeks ago. The frenzy has started over news about China opening up again. I mean, just look at this crazy chart of the Macau proxy ETF:That last surge higher is just since February 1. We could be at the beginning of a crazy but brief ride higher in Macau stocks right now. New all time highs again, and Macau isn’t even fully open yet. The latest full month statistics for December show a 78.6% drop in visitors year over year. And yet we’re at new all time highs in these stocks already. It’s just completely crazy. I can understand the Macau opening up again trade, but to argue that this factor is being priced in at these levels, at new all time highs? As if none of this full year shutdown hurt any of the casinos fundamentally at all? That’s just totally bonkers crazy. It’s a reflection of the value of the currency these stocks are priced in, not the stocks themselves.What’s happening is that the zombie hoard of bubble chasers is reading the headlines regarding China starting to open up again, and they’re slamming buy orders and call options like they’ve been doing with tech stocks and Gamestop and BTC and all the other fads. We just got news out of Bloomberg that China’s Imax had a face-ripping rally due to exploding ticket sales. China is, indeed opening up, and the zombie hoard of speculators is now going to spray their money hoses at anything Chinese. Macau might be at the center of it.How high can this Macau bubble go, if that’s what we just saw start two weeks ago? The truth is, it doesn’t matter. If you get into it, you’ll get hooked and keep levering yourself up, counting your paper gains, unable to separate from them until you get caught in a vortex. At some point, my view this year, it’s all going to come crashing down when all the damage from 2020 is finally revealed all over the world. You can’t paper it over forever. The damage to Macau casinos doesn’t just go away. It festers in the form of more and more debt, and a damaged consumer base that can no longer patronize casinos in the way it once could. Festering wounds need the paper bandage removed and they need to be operated on. That is painful. And it’s coming.When we think of the word “bubble”, what are we really talking about? A bubble is something that looks, from the outside, to be really big and stable. The shape of it, a sphere, is the most stable shape in the universe. It’s why planets, stars, moons, and possibly even the spacetime continuum itself, spontaneously shape themselves into spheres. The force of gravity equalizes at every point on the sphere, forming equilibrium. Nature always seeks equilibrium. And so bubbles take on the illusion of stability, but unlike a real sphere, there’s nothing inside them. When they pop, they are gone almost instantly. This one is about to pop. Macau appears to be the next victim sucked up by the bubble. Macau will survive and rebuild. The question is, in what form? I wouldn’t take a bet the depended on me getting the answer to that question right.
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A title like Silver Trails offers a Wild West theme. Notwithstanding this well known theme, this present Novomatic’s slot has 5 reels, 3 rows and 243 different ways to win. In spite of these features, the game has various and interesting things on offer.The Wilds and Scatters are essential for the combination and they carry multipliers with them just as a Jackpot Feature which allows you to win one of 4 different bonanzas. A bet feature is likewise available.Betting and Prizes Much the same as in most slot games, you’ll need to match identical images to get prizes. You can get 3 images in a combo and win a prize. Be that as it may, you can likewise get 4 or 5 of them and improve prize. As said earlier, this game allows you to win one out of 4 bonanzas. They are the Mini, Minor, Major, and Grand bonanzas. Silver Trails has a lot to offer.Silver Trails’ Slot Features Since the royal card images are very famous you’ll see them in this title too. They are joined by the 10 image just as images that fit the theme. These are the revolver and bullet, the cowboy and others.Normally, there are some exceptional images in the combination. The Wild is the first and it seems stacked on reels 2 and 4. Other than this one, you additionally have the Silver Star image which is the Scatter one. At the point when it lands on reels 1, 3, or 5 you’ll get a multiplier that equals the sum on the stars that landed.Also, the Scatter is liable for another feature too. However, for that, you’ll need at least 6 Scatters to trigger this feature. When this occurs, the images that set off the feature remain and place, and you get 3 Bonus spins. The counter moves to 3 when you land another Scatter.On the off chance that you are able to cover the whole reels with the Silver Star image, you’ll get the Grand Jackpot. Then again, you can get any of the other 3. Strong multipliers are additionally important for this feature and they can get as high as 20x your stake.The last feature that allows you to increase your rewards is the Gamble feature. In any case, it’s a dangerous feature as you can lose them on the off chance that you don’t play it right.Theme and Design With Silver Trails slot fans are given another title that is motivated by the Wild West. The images and the background of the game look stunning and the game mechanics are impeccable. At long last, the game’s engineers didn’t mix out the opportunity to make this a mobile-friendly game too.ConclusionSilver Trails takes you to the Wild West and allows you to earn huge prizes. Because of the Jackpot feature you can leave with 1 out of 4 magnificent bonanzas. On the other hand, you can try our the bet feature and appreciate the multipliers that come with the Silver Stars. Wilds are in the combination too.
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Intelitics, the leading performance marketing and analytics platform provider, has been granted a licence by the Colorado Division of Gaming allowing it to work with licensed sportsbook operators in the state for the first time.Intelitics already holds licences in New Jersey and Pennsylvania, with Colorado the third with more to follow in the coming months.Intelitics provides online sportsbook and casino operators with a single platform that allows them to track, analyze and grow all acquisition partnerships and campaigns across web and mobile through access to real-time data which in turn allows them to unlock hidden revenue and boost ROI.Intelitics’ real-time data hub keeps media buyers, analysts and executives on the same page about spend and results. Operators can use one set of metrics to “slice and dice” media performance to discover what activity is delivering the best results.Powerful, streamlined reports provide full visibility into cross-channel interaction and the customer journey. A holistic view of costs v player value means operators can easily determine the most valuable media sources which improves revenue allocation modelling and inform media investment.CasinoAffiliatePrograms, the premier standalone iGaming specific Ad Network, which is powered and run by the Intelitics team, has delivered more than $70m in net game revenue through 150,000+ new depositing customers.Armed with its Colorado licence, Intelitics is now looking to work with licensed online sportsbook operators in the state in order to help them unlock the greatest value from their marketing activity.Allan Stone, CEO at Intelitics, said: “We are delighted to have secured a licence from the Colorado Division of Gaming allowing us to work with licensed sportsbook operators in the state for the very first time.”“As legal online sports betting continues to roll out across the US, there is a tremendous first mover advantage to be had but operators must ensure they are acquiring players at the right cost and through channels that deliver true value.”“Our cutting-edge platform provides the real-time data, insight and reporting that operators need to do just that across all of the channels they use to market to players. We look forward to working with sportsbooks licensed in the state of Colorado.”
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